June 20, 2019
For the last half-century or more, surfing has topped the league of sporting cool. While new sports fads come and go, surfing has retained an almost god-like image for sporting cool and lifestyle aspirations. Surfing requires a lifetime of dedication to master, yet the initial progression curve is steep. After a few hours, participants can ride the shore break and get the thrills of walking on water.
Even without hoisting trophies and oversized cheques in front of adoring crowds, surfing ticks many boxes as a participation sport. It is graced with mesmerising coast views and offers huge doses of escapism. Surfing is a physical and technical sport which delivers enormous rewards as participants progress to stand-up surfing. In addition to the settings and sense of achievement, surfing is the definition of sporting cool, and team members can become icons through their company's social media pages.
Incentive event surfing locations tend to be situated on the Atlantic coast in Europe, although any large body of water can generate waves through wind energy. But more and more artificial waves are opening across inland locations, offering manmade waves to experience the thrill of surfing on. Wherever you catch the wave, expect to be hooked like Johnny Utah.