Oct. 5, 2021
During a fam-trip to Copenhagen a few years ago, our guide pointed to the horizon and described the plans to build an incineration plant for the city to manage waste, generate power and provide a ski hill for the previously piste-free city of Copenhagen. The vision (voted for by Copenhagen residents) sounded inspired but the true magic of the development has to be seen up close - it’s a massive industrial structure. Usually, these buildings just blight, but this one generates power and a great deal of happiness on its ski slopes. It is truly visionary and the brainchild of Bjarke Ingels, the inspirational Danish architect who has coined the expression ‘hedonistic sustainability'. Hedonistic sustainability is the design of a sustainable solution which produces enjoyment as a parallel output. Skiing on a rubbish incinerator is one towering example of this concept, allowing the Danish to enjoy one of their great sporting pleasures in the heart of their low-lying islands. Brilliant minds like Bjarke Ingels will be required to improve our future world on multiple levels.
Train travel is widely regarded as the least climate-damaging form of mid- to long-haul transport. So long as person-to-person contact persists, travel will be as much of a sustainability problem as waste disposal. So, how about making the journey part of the experience as well? Art classes or cheese tasting sessions whilst transiting Belgium, panoramic observation carriages when skirting the Swiss glaciers, or conference facilities on dedicated German trains - dual uses that make the sustainability aspect more widely adopted by bringing added joy to the consumer.
Sustainability is developing across our event locations, whether in the form of photovoltaic panels in ski areas, electrification of resort transport, or the shift to locally produced foodstuffs. Bjarke Ingels's brilliance is in adding hedonism to sustainability - no straightforward task. But the prize is clear—devise solutions that benefit our world and enhance our experiences. This way, our world retains or enhances its beauty, and we can justify exploring more of it.