Jan. 2, 2024
Height matters, but the snowiest ski areas in the Alps aren’t actually the highest. Whilst the highest ski lifts receive a smaller snowpack than other ski areas, they do have the benefit of glacial ice sheets, which deliver skiing from September to June in several glacier skiing areas and year-round skiing in a handful of those. Higher typically means colder, and colder usually translates to skiing. But don’t be put off by lower-lying terrain, which can often offer better snow conditions.
The Atacama Desert is over 5000m above sea level, and yet there are parts of it that have never seen rain, let alone snow. The snowiest parts of the Alps are far from being the highest ski areas in the Alps. Microclimates exist all over the Alps and they greatly complicate the snowfall picture. Historic snow records indicate that the Arlberg / Bregenzerwald regions in Austria are the snowiest parts of the Alps, Avoriaz in France is also high on the charts. Artificial snow helps many ski areas produce respectable depths of snow, but if you need natural snow in the trees, the off-piste and the rooftops during a corporate ski event, then do some research on historic snow accumulations.
Technical or artificial snow has transformed the business models of many resorts – extending seasons and assuring opening dates (usually). Snow cannons are an indispensable feature of modern ski areas. The progress they have made in terms of the quality of the manufactured snow is incredible. It was only a few years ago that you sped toward the lee of a snow cannon expecting to be launched out of your bindings - it was white, but beyond that, the artificial snow was unrecognisable to the stuff from the skies. The snow-making system manufacturers may be guilty of hype, but whatever they are doing now is a world away from consistency just a few years ago. I was skiing in the Stubai Glacier in October and continually swerved toward the whirling clouds on the side of the piste – granted, it wasn’t Arlberg or Sainte-Foy powder, but it was the next best thing.
In the age where everything is photographed and shared, lift companies know that the game is up on squeezing every last drop out of a ski season. When St Anton, Val d’Isère or Courmayeur announce their opening dates, it is based on a pretty good expectation that the ski area will be open for quality skiing or snowboarding. Season dates change over time, reflecting the peril of climate change, but if Obergurgl is publishing its season dates from mid-November through to May, you can be confident that in an average year, the ski area will be ready to welcome clients.
In 2022, we had teams from the same firm on corporate ski events in Morzine-Avoriaz at the end of March, with the second team staying a week later. The first group sat on La Folie Douce deck in t-shirts and rolled-up ski pants, while the second team was skiing knee-deep powder. In the run-up to the event, the earlier group had seemingly landed the better dates - those riding April powder had the last laugh.
Planning a company ski trip involves a donkey’s backside, but despite our warming world, event planners who have done their research should be confident in delivering a memorable corporate event in the mountains.